5 steps to building a successful e-commerce Web site

Step 1

Register a .com or a .biz domain name

Whether you're looking to reserve domain names for use now or at a later date, you should seriously consider doing it now, while some still might be available, although the best choices in the .com range have most certainly been taken by now. There are many good domain names in the .biz category. The choice is yours.

There are also many additional options that can be added to any e-commerce registered domain name at any time such as the ability to:
  • Park the domain with a "Coming Soon" page
  • Redirect the domain name to another of your choice
  • Redirect to a subdirectory of another domain name
  • Start using your new domain name email address
  • Add relevant body text & keywords to your pages
From time to time we hear about domain names, mistakenly or otherwise, not registered in the name of their rightful owners. Even if it's just an oversight, rectifying this situation can become time consuming and costly. Before finalizing your domain name order, make sure it will be registered in your name and the administrative, technical and billing contacts will be determined by you only at the time you are registering your new domain name(s). PNA Hosting offers the registration of all Internet domain-names in all the available extensions.

Be sure to own your own domain name because you can have a web site without owning your own domain name. Many ISPs and other organizations offer free web addresses for web sites. Often these are easy to get and use, but there are important benefits to having your own domain name, such as:
  1. Branding - Your web site address can be a valuable brand name for you. You want people to remember it and use it on a regular basis, with each use acting as additional brand reinforcement. You lose that strong identity if your visitors have to type something like www.yourcompany.isp.com.

  2. Independence - Should your ISP or hosting service provider no longer meet your needs or goes out of business for any reason, you'll want to move your site traffic along with the physical transfer of your site's server address. After all, you've invested time and money to build traffic, so you shouldn't have to start all over again simply because your needs change or for whatever other reason. Registered domain names are associated with name servers.

    When you decide to change the location of your web site, your new name servers will be updated in the whois record kept by your domain registrar. As a result, your site visitors will automatically be sent to your new host. The bottom line is that you keep all your traffic, and all your sales! If you don't own your domain name, you will not have the luxury of taking your traffic with you.

  3. Promotion - Your company alone gets to enjoy the increased traffic from every dollar spent promoting your site. If you don't have your own domain name, the company associated with your web site name is also reaping the benefits of your promotional efforts.
Step 2

Compare our hosting plans
  • Beginner Plan - as low as $6.95/month, 1000 MB
  • Advanced Plan - as low as $9.95/month, 2000 MB
  • E-Commerce Plan - as low as $19.95/month, 10000 MB
  • Technical support free of charge on all of our plans
  • Fast Gigabit fiber Internet backbone connections 365 days a year
  • All your files backed up daily
  • Guaranteed 99% network uptime in writing
  • Free osCommerce Shopping Cart
  • POP-3 email addresses, aliases and free forwarding
  • Free email autoresponders with your custom, personalized message
  • PGP (Pretty Good Privacy) email encryption included on all plans
  • Free search engine submission in Google, HotBot, All the Web, and others
  • Complete daily Site traffic statistics with full hit analysis
  • FrontPage extensions and drivers all included
  • Full FTP (File Transfer Protocol) included 365 days a year
  • Sub domains (ie- info.yourdomain.com) included at no charge
  • Java Servlet Support (Java is supported with all our plans)
  • Your own cgi-bin with free (approved) CGI support scripts
  • MySQL database included, always the latest stable version
  • Mime types and anonymous FTP included at no charge
  • Full access to all your log files, 365 days a year
  • Server Side Includes (SSI) at no additional charge
  • Custom 404 error pages
  • Multimedia support, Real Audio & Real video support included
  • Shockwave, Flash and Quicktime Video support included free
Continue to Page 2 (Steps 3-5)